SENIOR DIRECTOR, ADVERTISING SALES
Patrick Williams, Senior Director Advertising Sales, is responsible for Inform’s sales strategy, implementation, and execution of video ad sales across the country. Each and every day he leads the 360 degree lifecycle of Inform’s video ad sales efforts, ensuring that advertisers’ KPIs are reached and expectations are surpassed.
Patrick is a fifteen-year media veteran and has extensive knowledge in all aspects of media advertising, advertising sales, and online video marketplaces. He is well respected in the industry and currently works directly with the top advertising holding firms and their leadership on a daily basis.
Prior to joining Inform in 2011, Patrick spent nine years as an Account Executive at Hulu, Ask.com, IAC, and CNN â Turner Broadcasting Sales. He started his career in New York in media buying at Universal McCann, buying television ad time for some of the largest brands in the industry and gaining a unique understanding of how buyers and clients plan their media.
Patrick earned a Bachelor’s degree in Business and Marketing from the University of Notre Dameâs Mendoza College of Business in 2002.