Patrick WIlliams


Patrick Williams is a twelve-year media veteran and has extensive knowledge in all aspects of the media advertising marketplace. He is currently Sr. Director of National Ad Sales for INFORM, where he conducts sales strategy, implementation and execution of video ad sales across the country. He has helped INFORM become a leader in the video space from the ground floor to a comScore Top 10 property. Patrick started his career in New York in media buying at Universal McCann, buying television ad time for some of the largest brands in the industry and gaining a unique understanding of how buyers and clients plan their media. He then spent the next nine years in Ad Sales as an account executive for coveted companies and marketplace leaders such as CNN, IAC and Hulu.

Patrick has developed a distinct knowledge of the online video marketplace and became an expert in video advertising and sales from his time spent at Hulu in its early stages and his past four years at INFORM. He is well respected in the industry and currently works with the top advertising holding firms and their leadership on a daily basis.

Prior to beginning his career, Patrick received his bachelor’s degree in Business and Marketing from the University of Notre Dame’s Mendoza College of Business.