VP, CORPORATE STRATEGY
Lee Elkins, VP of Corporate Development, is one of INFORM’s earliest employees, joining the team in 2009. She is responsible for M&A, capital-raising initiatives, evaluating and developing strategic partnerships, data reporting and business analysis, and assessing and prioritizing all new products to guide the strategic direction and growth of the company. Lee is an accomplished media professional, with over 10 years of experience in the industry.
Lee came to INFORM from Washingtonpost.com, where she was the Manager of Business Strategy and Analysis for Washingtonpost.com’s Classified verticals, leading the product roadmap direction and assessing and implementing key partnerships for their Cars, Real Estate, and Rentals businesses. Prior to this, Lee served as a Financial Analyst for Washingtonpost.com, where she analyzed prospective site partnerships and led the annual budgeting and three-year financial planning processes for their advertising sales teams. She began her career at The Washington Post as a Business Analyst supporting the Marketing and Advertising departments, and was responsible for constructing key pricing structures to drive new growth initiatives and products across its business units.
Lee holds Bachelor of Arts degrees in Economics and Psychology from the University of Virginia.