HEAD OF PROGRAMMATIC AND ADVERTISING TECHNOLOGIES
Kevin Webb is responsible for INFORM’s programmatic and advertising technology strategy.
Kevin has over 18 years of experience in the online advertising industry. Prior to joining INFORM, he was with Turner Broadcasting as the Lead Product Manager leading advertising product development and strategy across all entertainment and animation properties. While at Turner, Kevin lead the launch of the Turner Advertising Network enabling brands to access the premium Turner audience across all Turner Broadcasting websites. Previously, Kevin launched the first online behavioral advertising network, TACODA, powering highly targeted advertising to marque websites such as The New York Times, The Wall Street Journal and Forbes, and which was later acquired by AOL Time Warner. Kevin also held strategic product management roles at 24/7 Real Media, leading the resurgence of their advertising product suite, and senior product management roles at Solbright, Inc., launching the first online advertising workflow suite, later to be acquired by Operative. He began his career at the Hearst Corporation managing the advertising operations department.
Kevin earned a Bachelor of Business Administration from Parsons School of Design. He serves on several Interactive Advertising Bureau (IAB) committees, and has actively participated in standardizing online advertising workflow and products.