DIRECTOR, PARTNER DEVELOPMENT
Allison Burke, Director of Partner Development, leads product implementation for Inform partners–to ensure quality of services and solutions. She collaborates with Lead Solution and Technical Support Engineers on strategic problem solving, oversees the process of onboarding new partners to improve efficiencies, and serves as a main point of contact on all partner education and troubleshooting. Allison joined Inform in November 2015 as Publisher Development Manager working with Inform’s large community of partners including Berkshire Hathaway Media Group, Cox Media Group, and Digital First Media. That experience drives her current efforts to establish and track partner performance objectives with key business, editorial, technical and advertising stakeholders.
Prior to joining Inform, Allison’s six years of video experience began when working with PlayOn! Sports across multiple departments. First, as a Producer of live broadcasts and studio shows. Then, as an Account Manager of Sales and Marketing for their School Broadcast Program. She was responsible for the creative conception and execution of an online knowledge base for clients, developing original programming, and producing branded content for advertisers. Before that, Allison’s more than eight years of assimilated media experience began working for Turner Sports Marketing and Programming, the Atlanta Hawks and former Thrashers Advertising and Branding, Universal McCann, and Crossmedia agencies.
Allison earned a BA/BS degree in Business Administration, Marketing and Sports Communication from Marist College in Poughkeepsie, NY. She also studied at Franklin College in Lugano, Switzerland and Mod’Spe Business School in Paris, France. Allison competed in NCAA Division I Volleyball for the Red Foxes and achieved All-American Academic honors.