Vice President Advertising and Data
Kevin Webb oversees Inform’s data, programmatic and advertising technology strategies, and partnerships. Kevin is defining a next generation video measurement currency and targeting capabilities utilizing the comprehensive data sets and insights available from the Inform video platform. Kevin led the creation and growth of Inform’s programmatic business generating a significant revenue stream. That accomplishment is delivering new revenue to Inform’s 5,000+ publishers and 500+ content providers.
Kevin has over 20 years of experience in the digital media advertising industry. Before joining Inform, Kevin worked for Turner Broadcasting as Lead Product Manager, overseeing advertising product development and strategy across all entertainment and animation properties. Kevin led the launch of the Turner Advertising Network, enabling brands to access the Turner audience across all sites. Prior to Turner, Kevin launched the first online behavioral advertising network, TACODA, powering highly-targeted advertising to sites such as The New York Times, The Wall Street Journal, and Forbes. TACODA was later acquired by AOL Time Warner. Before TACODA, Kevin held strategic product roles at 24/7 Real Media, Solbright and Hearst Corporation.
Kevin serves on several Interactive Advertising Bureau (IAB) committees, and actively participated in the standardization of online advertising workflow and products.
Kevin earned a Bachelor of Business Administration from Parsons School of Design.