What Is Inform?
Smarter Content. More Engagement. Faster results.
Inform’s semantic capabilities accurately surface evermore personalized content and facilitate the instant creation of thousands of custom topic pages. Consumers get more information about the topics they’re most interested in. Publishers get bottom line results and increased efficiency.
Ad Networks and Advertisers gain enhanced relevancy via Inform’s AdContext™ service, a semantic layer of metadata that vastly improves contextual targeting.
Inform’s VideoContext™ service automatically embeds video players directly into relevant content, saving newsroom staff time, while driving more revenue via increased click through rates.
Inform defines a rich set of available topics across thousands of broad topics such as US Politics, highly niche topics such as the winter sport of Curling, and hundreds of thousands of individual people, places, organizations, companies, and events. We match those interests to content, and can personalize content selection based on the specific interests of consumers. Linking consumers to their interests and linking interests to content together forms the Interest Graph.
Inform categories content, including news articles, user generated content, videos, and photos into over 3,000 subjects. Inform tags entities, such as people, places, organizations, and companies, from a set of over 300,000. These subjects and entities together are the Inform Topics.
Based on the Inform Topics, our service provides a list of related content from your archive and other selected sources. This allows article pages to be enhanced into vibrant pages includes related photos, videos, and web content.
The entities mentioned in content may be tagged, allowing your readers to easily find Topic Pages that collect content together. The topic pages may include articles, photos, videos, and other web content.
Our service can personalize content selections to the individual user. A user may directly indicate an interest in a topic, or we may infer it based upon the user's history. By personalizing content selections to the individual user, engagement is greatly increased.
- CBS Interactive
- The Economist
- New York Daily News
- OPUBCO Communications Group
- Village Voice
- Lopez Tonight